Passive CRM
Passive CRM involves systematically analysing trusted data sources to detect and integrate developments, and other signals of change directly into your client systems.
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Passive CRM is used by our clients to move from re-active to pro-active outreach, and to enter meetings fully informed on the latest updates on their clients.​​
Applications
Monitor your key accounts, act when relevant updates occur. Stay aware of the wider community context surrounding your clients.
Monitor your client portfolio
Stay informed and aware of important changes or updates
Extract information from communications data
Passive CRM is a valuable tool for organisations that want to stay ahead of the game and offer more personalised services
Improve Decision
Making
Passive CRM can provide organisations with the information they need to react to changes, jump on opportunities and anticipate risks. Use all the data to make better informed decisions.
Increase Resilience
Passive CRM helps you to be more agile and adaptable, enabling you to respond effectively and capitalise on unforeseen events and changes in your client base.
Enhance Your
Competitive Edge
Stay ahead of the curve and identify emerging opportunities early on, so you can take advantage of new developments and be ahead of the competition.